Sunglass Time was founded by Michael Cooney in 1998 to help distribute surplus designer sunglass stocks at discounted prices in outlet malls and villages throughout Europe for the benefit of a wider consumer base.  Sunglass Time  shop fits are unique to the sunglass market with back lit boxes displaying the sunglasses to their full advantage and presenting the consumer with the opportunity to try on as many pairs as they like without the product being locked away.

Sunglass Time is the biggest sunglass outlet operator in Europe. The strength of the company is its brands, its presentation, its marketing and its continual up-dating of the product to ensure there is a wide choice for the consumer.

Sunglass Time consistently introduces new lines and add-ons i.e. bling rings, good assortment of cases, gift vouchers, etc. It has also strengthened its winter offer with a wider range of goggles and sports glasses.

Sunglass Time sees outlet shopping as a major growth area in the years to come with the greater demand for branded high quality products and realistic prices offering outstanding value for money, Sunglass Time has well trained staff throughout their stores who can give help and advice to their customers to ensure that they leave the shop with the perfect pair of sunglasses.